The windows and doors manufacturer's current living situation
Raw material rise, many small and medium-sized enterprises face crisis.At the end of 2016 household building materials industry, shortage of raw materials, market competition is more intense, the freight cost.Doors and Windows industry also faces the embarrassing situation.Door window industry this year to occupy the competitive advantage in the market, don't play price war, the enterprises should play what?
The first branding
Brand strategy is the necessary means of many enterprises bigger and stronger.
First, the research on brand and market, Windows and doors enterprises not only need to use your feet to run, more need to use the "heart" to insight into consumers' different consumption characteristics, with "heart" in the research the nature of the real.
Secondly, ", under siege for attacking the mind."Doors and Windows enterprise brand strategy must be based on the consumer is given priority to, so can't core is by the enterprise itself to "wash" consumer heart, but to guide consumers, consumer behavior, insight into the "black hole" of the brand, so as to find out where is the real mental cognitive consumers.
Third, in the brand strategy to finalize the design before, be sure to the flaws of the tactical execution, around "figurative" strategic adjustment, and then began to perform, to make things really do rise, so save time and effort, also to the best of the advantage.
The second play
Custom to aside since the rise of occupy the market quickly, ready to customize as a hot spot in recent years, is an inevitable development trend in 2017 doors and Windows enterprise.With the acceleration of the building materials industry reshuffle, if the doors and Windows enterprise is unable to adjust business strategy, is easily eliminated by the market.Reduce the price war, how to play the customization, broaden the product line development, provide professional one-on-one service, become the only way for doors and Windows enterprise survival and development.
The third move around environmental protection
High-end custom, environmental protection has been deeply rooted in the hearts of the people.More and more people advocate green decoration, for indoor air quality had the higher request, in environmental protection decoration at the same time, should not only consider beautiful, and pay attention to health.Green design, green construction, green material is imperative.
For more information,please contact: Omar Sui